What is a Brand? – Iolande
If you look at the dictionary definition (dictionary.com) of a brand, it seems boring and relatively unimportant.
- “a type of product manufactured by a particular company under a particular name.”
- “a brand name.”
- “a particular identity or image regarded as an asset.”
It goes on and on in this vein. But the truth is a brand is so much more than just your mark or logo or what you call your business.
It starts with that, but it’s got a lot more to do with the feelings your marks, words, logos, and ideas evoke to your ideal audience. A brand is what people think and feel about you because of the built in core values instilled in that brand and the memories it evokes from your customers, clients and patrons.
Because of this, when it comes to branding and developing a brand, you’re going to want to “brand” more than your logo and mark – like your voice, your personality, your niche, and more. Everything you do signals the way you want people to think of your business, and if your brand is personal, you.
In many ways, your brand is the voice or personality of your business. Representing the way that you want the world, and especially your audience, to see you and think of you is how you brand yourself. This occurs through the colors, fonts, images, words, and temperament you share with your audience through your content.
Think you are ready to commit to building your own personal brand and make the journey to becoming an industry influencer then register for my upcoming LIVE coaching sessions: Building a Memorable Brand VIP Mastermind.
In the midst of the COVID19 pandemic starting your own online empire as an influencer will be one of the only ways to generate income and keep you going through the hard times that are coming. AT the very least you’ll never be worried about being laid off or receiving government stimulus checks that may or may not come.
Until the next time,
Cheers, Iolande Brand Builder, CEO, Media Personality
Tweet me @tweetiva