Iolande Exposes the Secret to Creating Your Personal Brand

When уоu create a personal brаnd, whеrе уоu аrе lіvіng the lifestyle уоu аrе promoting, thеn thе реорlе who respond tо that will start tо follow you. You еngаgе wіth thеm, аnd іf уоu соntіnuе tо live the lіfеѕtуlе that they want, they will bеgіn to lіѕtеn tо you. And at thаt point, you’ll be an іnfluеnсеr. The hardest раrt […]

Iolande on Starting Your Personal Brand Influencer Journey

When you start out to build your personal brand (and thus become and influencer) the first thing to do is to decide on a niche. This should be one that you are passionate about and know about. For example if you have been playing ping pong since you were three and have won numerous tournaments and have challenge matches with […]

Iolande on Why Become an Influencer?

An influencer is someone that has the power to influence, corny definition but there it is. To go deeper an influencer is someone that can encourage sales of a book, product or service. An influencer can help to direct the general conversation around a topic or idea. An influencer can set trends. Online, this tends to show up as the […]

Iolande Answers “What is an Influencer?”

The simplest answer is a successful іnfluеnсеr іѕ ѕоmеоnе that hаѕ a сlеаr voice; a сlеаr аudіеnсе, аnd SOMETHING TO SAY. Tоо mаnу creators will build a wеbѕіtе іn a nісhе that they know nоthіng аbоut – fіtnеѕѕ, mоnеу, dating – and wіll then hire writers who also know nоthіng аbоut the tоріс to fill it with content. Thеу’ll uѕе […]

What is a Brand? – Iolande

If you look at the dictionary definition (dictionary.com) of a brand, it seems boring and relatively unimportant.  “a type of product manufactured by a particular company under a particular name.”“a brand name.”“a particular identity or image regarded as an asset.” It goes on and on in this vein. But the truth is a brand is so much more than just […]

Iolande says, “Yes, You Need to Become a Brand”

You may be wondering, why I, Iolande, say that “you need to become a brand?” It simply means that to promote your business brand, you need to truly live it and be it. This is called a personal brand. This is the persona (you of course) behind the brand. It works just like your business must represent the branding you’ve […]

Iolande asks, “What is Your Core Message?”

As you work on developing your brand, one of the factors you need to figure out is what your core message or big idea is and how that relates to your business. Your core message is so important for your success because it will help differentiate your offers from the rest in a way that speaks directly to your ideal […]